The remarkable expansion of the eCommerce industry in India over the past several years at a CAGR of 19.24% speaks a lot about the state of consumers and businesses in the country. When you go further, you will discover that the industry is embracing digital-first D2C companies, which stands for Direct to Consumer. The direct-to-consumer (D2C) business model has seen a significant rise in popularity recently as a result of the elimination of the role of intermediaries by more than 800 modern firms.
It is incredible to watch how the Indian industry is progressing towards the opportunity of $100 billion in the direct-to-consumer area, given that innovative companies have been attacking the established giants in the Indian market for decades. To enter this market segment, you must comprehensively understand the many facets of business-to-consumer (B2C) eCommerce. Let’s get started.
What exactly is meant by the term “D2C eCommerce”?
Direct-to-consumer (D2C) e-commerce refers to a style of online retail in which goods are sold by their manufacturers or producers to end users without intermediaries (distributors or retailers). Direct-to-consumer (D2C) firms are responsible for not just the manufacturing and shipping of their products but also the marketing, sales, and overall customer experience.
In its purest form, direct-to-consumer commerce makes it possible for brands to rapidly enter a market without having to contend with entry barriers such as distribution and cost per sale. As a result of the growth of e-commerce in the country, many companies have been able to capitalize on the opportunity to cut out the intermediaries and sell straight to their customers, resulting in a more significant margin of profit for the firms.
New brands can use the D2C commerce model to jump on the bandwagon, or current brands can extend their sphere of influence by selling directly to customers. In either scenario, direct product access to end users is at the centre of the value proposition made by direct-to-consumer (D2C) brands.
Why go with business-to-consumer online shopping – the main advantages
The proliferation of direct-to-consumer businesses is mainly because of the numerous advantages they offer, some of which are as follows:
Complete command over every aspect of the value chain
If you manufacture a product, you first need to figure out how to get it into the conventional marketplaces. You would want something that breaks the typical business pattern because it is neither possible nor economically practical to visit every local establishment to house your products for sale there. E-commerce direct-to-consumer allows you to retain complete control and ownership of your business. You are not required to rely on the shops to cultivate a long- term relationship with your clientele.
Direct-to-consumer (D2C) brands have a more significant potential to become successful quicker than planned because they do not have to pay any middlemen, which results in more substantial profit margins. In addition, the accessibility of many social media channels contributes to a reduction in the cost of each purchase.
Lesser friction for market entry
According to the conventional approach to running a business, a new product is sold to a distributor first, then a retailer, and eventually to a consumer. Between all of these stages, the success and reach of your items also depend on the preference of each intermediary to push your products out for sale. This preference can make or break your chances of making a sale. They are less likely to feel inspired to sell it further if they do not see good profit margins in the product they are selling.
Direct-to-consumer (D2C) e-commerce helps to alleviate some of the inherent difficulties associated with breaking into a specialized market and beginning online sales to prospective buyers.
Consumer behavior that is simple and easy to understand
E-commerce that is direct to consumer, or D2C, enables businesses to communicate directly with their target audience. This helps us better understand their preferences and wants so that we can redefine the products according to those choices and needs.
Omnichannel brand presence
When you run a direct-to-consumer business, one of your responsibilities is to make it possible for customers to contact you about purchases or questions using various methods. This has the potential to result in significant sales and a dedicated customer following if it is managed effectively.
Difficulties posed by businesses involved in direct-to-consumer e-commerce
Building a name for yourself in the business of direct-to-consumer online retailing comes with its share of obstacles, some of which are as follows:
The rivalry with the neighbourhood shops
Some shops would instead not locate a direct-to-consumer brand that sells products in their category on the internet. Fighting against these retailers who have experience in product sales and market reach might be a difficult nut to crack for certain businesses.
Because of the nature of their primary business model, direct-to-consumer (D2C) firms frequently face challenges when attempting to execute the orders they get directly from their customers. The ability to make rapid delivery is made possible by the logistics involved and the direct competition with enormous online marketplaces.
Provisioning of technological infrastructure, together with its ongoing maintenance
To put a business’s direct-to-consumer (D2C) eCommerce strategy into action, it is necessary to have the appropriate technology in place and a plan to keep it that way. This can be rather challenging for direct-to-consumer businesses that are just getting started.
High costs associated with marketing
Even while the direct-to-consumer (D2C) eCommerce model allows you to widen your horizons, it still takes a significant investment to put a successful marketing campaign into action.
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