The lifeline of any online business is traffic, and success is only possible to achieve with a good amount of web traffic. No matter how much effort, money, or time you invest in building your website, if you are not getting the optimum traffic, the value of your website will drop because of all the potential clients who will never see it and it isn’t good for any business. So, considering the fact that driving more traffic to your website will increase the odds of success of your online business,you just have to understand how you can do it.
Under this guide, you will understand website traffic and how to bring more traffic to your website.
Basics you need to know about your website traffic.
Website traffic will tell how many users visit your website regularly. Analytics tools will also tell you about the number of page views and unique page views on your website. Page views would be the total number of times a visitor has visited your website, while unique page views will tell how many people have visited your website. Some would be multiple times, and some would be only once. The idea is that the more website traffic you get, the more opportunities you will have to convert users.
But you will often produce the facts that more traffic comes with minimum lower conversion rates. It could be because the traffic is not targeted. Even though more people are coming to your website, they might not be the best-qualified leads to purchase the products.
Five ways that will make it easy for you to increase the traffic on your website
Understand that content is the king
Undoubtedly, you will not see the results overnight, but a great content marketing strategy is one of the best ways to enhance traffic to the website. This strategy is a long-term strategy, so you must wait. This might have meant keyword stuffing on your page but gone are the days of artificially boosting your search engine result page ranking. While you need to create SEO-friendly content as Google also has produced sophisticated search algorithms that do the job better all the time by sniffing only the excellent quality content.
Shortcuts, including keyword stuffing to outsmart Google’s algorithms and enhance page ranking,have become ineffective today. Additionally, excellent quality content is most likely to be shared,resulting in more links to your website. Backlinks will create more organic traffic, and they will also increase the search engine result page ranking. You can improve your organic search by creating excellent quality content and driving optimum website traffic.
Start getting social
It is important for you to be active on social media. It is the best way to stay engaged with the target audience and drive optimum traffic to your website. Undoubtedly, having a Facebook page or a Twitter account is considered a requirement for online businesses today, but you should not ignore the less established platforms. For example, LinkedIn can also be a goldmine for optimum leads. If your company sells products with a strong visual identity, then Instagram is your go-to option because it lets pictures tell a thousand words story. So, you must choose a social media platform depending on your objectives and what you sell.
Optimize for mobile
Google announced that the volume of searches on mobile devices is more than on desktops. This trend has continued as more people have mobile devices, and these devices are also getting faster and more sophisticated, so there is no reason to think it will go away anytime soon..
There are several free tools available out there that will tell you how mobile-friendly your website is.Additionally, effective mobile-friendliness has an effect on your website’s search engine result pages and influences consumers trust. Google has also found that at least 89% of people are most likely to recommend a brand after having a positive brand experience on mobile devices. Word of mouth is one of the most powerful tools for driving traffic to your website, even in the digital age so ensure that you offer the best to your website visitors.
Optimize for page speed
Another factor that affects the search engine result page ranking is page speed. It also has an enormous impact on usability. People would not prefer to wait for one page to load as per statistics; at least 40% of people ignore a website that takes more than 3 seconds even to load. Image size is one of the major culprits when it comes to slow page load times. You can get your hands on some free tools to easily compress the images before you publish them on the website. Depending on your website’s platform, you can optimize the images retroactively.
If there is email, there will be email marketing. One of the best ways to drive traffic to your website is by using your current readers and customers. Whenever you post a recent blog or some content offer, you can promote it to the followers or subscribers, which will give you a quick traffic boost. Having repeat relationships is helpful for traffic objectives, conversions, and lead generation provided your website is content-heavy.
To start, you must build an email list or grow the current one. Some strategies which you can use include content offers. You can publish content requiring visitors to share or access the email address. Like you can include CTAs for the products offered on your website. Besides that, you can also include sign-up forms on your website. Visitors might sign up for a newsletter if they find something interesting on your website.
Driving website traffic is a never-ending task, but it is also a task that will yield optimum results long after you get started. There are several paths that your future customers can take to reach your website. You must find which one is working best for your business.
GC Media is a professional agency which has been thriving in this cut-throat industry for 25+ years of experience. The advertising agency is known for creating some of the most out of the box campaigns and has managed to help brands get 10x growth through its solutions.